Open, interactive relationships inform the Value of Trust, which underpins our SERVE model

To build relationships based on trust, we need a mutual understanding of what is of interest and concern to our key stakeholders, and so we constantly engage with all of those with a legitimate interest in our business through a variety of methods.

The offices of the group chairman, group chief executive and the public sector division manage key elements of our stakeholder engagement but all employees are responsible for engaging openly, fairly and honestly with stakeholders. A number of our senior executives serve on industry forums and speak on public platforms. In so doing they share our considerable intellectual capital with a broad range of stakeholders, for wider socio-economic benefit.

Here we detail our key stakeholder groups, what interests they have in Alexander Forbes and how we engage with them and their interests and concerns.

Dedicated functions, including procurement, HR, brand, investor relations and community relations, interact regularly with specific stakeholders, but we seek to foster a culture of open and frank communication throughout Alexander Forbes, a culture that is engaging and open to all stakeholders.

Key relationship

Their key issues

How we engage

Page reference


  • Performance
  • Service
  • Value for money
  • Impact of investments
  • Innovation
  • Insight
  • Face-to-face meetings
  • Regular reporting
  • Newsletters, emails and websites
  • Client engagement forums, including LifeGauge, leading conversations, and Ready, Set, Retire
  • Benefits barometer
  • Financial well-being
  • Regular email and posted reporting

See Providing impactful service to our clients shown here for details of how we work to make a difference for clients


  • Strategic issues
  • Business performance
  • Fairness
  • Care and concern
  • Reward and recognition
  • Career progression
  • Line manager communication and team meetings
  • Group CE and managing director road shows
  • ‘Talk to Edward’ email forum
  • Newsletters
  • Junior board and junior marketing and technology council
  • Personalised letters
  • Recognition through SuperSERVE
  • Well-being in the workplace

See Ensuring employee engagement on here for more on how we engage with our people


  • Return on investment and sustainable growth
  • Effective risk management
    and governance
  • Good corporate citizenship
  • Regulatory compliance
  • Transformation
  • Integrated annual report
  • Full year and interim results
    road shows
  • SENS announcements
  • Annual general meeting
  • Analyst briefings
  • Ad hoc telephonic and electronic engagement

See the group chief executive’s review  and Ensuring long-term financial integrity shown in the group chief financial officer's report for more on our engagement with shareholders

Governments and regulators

  • Compliance
  • Stakeholder relationships
  • Governance and accountability
  • Fair treatment of members
  • Policy formulation
  • Economic crime prevention
  • Socio-economic impact
  • Direct engagement
  • Industry forums
  • Statutory reporting
  • Policy formulation
  • Public-private partnerships
  • Informal issue-based engagement

See Complying with legislation and regulation on our website and Managing against fraud, corruption and economic crime shown on slide 5.


  • Mutually beneficial business relationships
  • Consistent, fair and efficient procurement processes
  • Relationship management
  • Compliance
  • Opportunities for new business
  • Direct consultation
  • Contract negotiations
  • Networking forums
  • Well-being in the workplace

See Putting transformation into practice shown here


  • Newsworthy information
  • Information on group financial performance
  • Industry insights
  • Results presentations
  • Regular media releases and opinion/research features
  • Interviews with corporate and
    thought leaders
  • Website
  • Electronic communication


See our value creation model shown here for how our business model impacts stakeholders.