MultiChoice South Africa Holdings (Proprietary) Limited (“MultiChoice”) was incorporated on 19 May 2006. The principal activities of MultiChoice and its operating subsidiaries, (collectively “the group”) are the operation of pay-television and internet subscriber platforms. The digital satellite pay-television business (“DStv”) has been in operation since 1995.
M-Net (delivers thematic channels and exclusive content to DStv subscribers) and SuperSport (provides comprehensive coverage of local and global sport) are part of the MultiChoice family. Oracle Airtime Sales (commercial airtime sales and on-air sponsorship), DStv Mobile (mobile television content and services), MWEB (internet service provider), DStv Online (delivering entertainment content and services from the MultiChoice family to customers via breakthrough technologies), CommerceZone (e-procurement solutions) and Smart Village (gated community services) also form part of the group. With a focus on mobile technology, DStv Mobile aggregates and packages mobile television content and services for a number of mobile platforms and technologies. Mobile television is now accessible via 3G streaming (the latest technology) and digital video broadcasting – handheld technology (DVB-H). Oracle Airtime Sales has been rebranded as DStv Media Sales, a strategy to integrate online and mobile products, allowing advertisers to connect with DStv subscribers across multiple platforms.
MultiChoice provides its DStv services to several market segments. The DStv bouquets cater for different lifestyles and pockets, from the entry-level EasyView bouquet to the top-end Premium bouquet. The Premium service provides over 90 video and six high-definition (HD) video, 40 CD quality audio channels, 32 radio stations and three interactive services. DStv is also available as a niche service for the Indian and Portuguese communities.
Our major brands are Mzansi Magic, Africa Magic, Carte Blanche, DStv, KooWee, kykNET, M-Net, DStv Media Sales, SuperSport, SuperSport United Football Club, SuperSport.com, SuperSport Let’s Play, SuperDiski, DStv Online, DStv Mobile, MWEB and Smart Village.
MultiChoice’s involvement in South Africa goes beyond its core business. Through its corporate social investment, the company actively participates in social transformation and, through technology, enables individuals and communities to help themselves.