Since its establishment in 1991, Absa has become a well-
diversified financial services group with in excess of
11 million customers across retail, business and investment
banking as well as a highly regarded bancassurance
operation. 2009 was no doubt a test of the Group’s
resilience as an organisation, but despite the impact of
the global economic downturn Absa has delivered strong
underlying performance, improved its risk management
and continued to strengthen the balance sheet. Absa
maintains a strong capital base and is well positioned for
future growth. During the year the ‘One Absa’ strategy was
launched which aims to drive an integrated approach across
all businesses so that customers are served in a seamless

Absa is listed on the JSE Limited.